Privacy Policy
Last updated: 20 September 2026
Squad Stars Ltd ("SquadStars", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect when you use the SquadStars website at squadstars.co.uk, why we collect it, how we use it, how we protect it, and your rights in relation to your information.
Squad Stars Ltd is a company registered in England and Wales under company number 16598997.
Registered office:
5 Red Poll Terrace
Norwich
United Kingdom
NR2 1HR
1. Who this Privacy Policy applies to
This Privacy Policy applies to information collected when you:
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visit or use our website;
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purchase SquadStars products;
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create or customise a product;
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upload photographs or other content;
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contact us about an order or enquiry; or
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otherwise communicate with us in connection with our products and services.
SquadStars products are intended to be purchased by adults for children and young people. We may therefore process personal information relating to children where an adult customer provides that information to us to create a product.
2. Information we collect
Depending on how you use our website, we may collect the following information.
Customer information
When you place an order, we may collect:
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your name;
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email address;
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billing and delivery address;
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order details;
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information relating to your communications with us; and
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other information you choose to provide to us.
Player information
When creating a SquadStars product, you may provide information relating to a child or player, including:
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player's name;
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team name;
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player's photograph;
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team photographs;
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team or club logos; and
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other information or images you choose to include in the product.
Please only upload photographs and provide information where you have the appropriate permission or authority to do so.
Payment information
Payments made through our website are processed by Stripe.
We do not store your full payment card number or payment card security information on our own systems. Payment information is provided directly to Stripe for processing.
Stripe may collect and process payment and transaction information in accordance with its own privacy policy.
3. How we use your information
We use the information we collect for purposes including:
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processing and fulfilling your order;
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creating and producing your customised SquadStars products;
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communicating with you about your order;
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dealing with customer service enquiries;
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processing returns, refunds or other issues relating to your order;
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maintaining records of transactions;
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retaining relevant product information so that we can assist with future re-orders; and
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complying with our legal and regulatory obligations.
We do not use uploaded children's photographs or player information for advertising, marketing, profiling or publicly displaying the information.
Player photographs uploaded to SquadStars are used to create the products ordered by the customer and are not displayed publicly on the SquadStars website.
4. Children's personal information
SquadStars is designed so that adults purchase products for children. We do not require children to create accounts or directly provide us with their personal information.
However, an adult customer may provide us with a child's name and photograph when creating a product.
We recognise that children's personal information requires particular care. We only use children's information for the purposes described in this Privacy Policy, primarily to create the requested product and to support future re-orders.
We do not sell children's personal information.
We do not use children's photographs to create advertising profiles or targeted advertising.
We do not publish children's photographs or names on our website without a separate lawful basis and, where appropriate, permission.
The ICO recognises that children have their own data protection rights, including rights relating to access and erasure of their personal information.
5. Photographs and uploaded content
Photographs uploaded by customers are used to create the personalised SquadStars product.
We retain uploaded photographs and associated player information so that we can support customers who wish to reorder or recreate a product.
Uploaded photographs are not made publicly accessible through the SquadStars website.
We do not use uploaded player photographs for marketing or advertising unless we have separately obtained appropriate permission to do so.
You should only upload photographs that you are authorised to provide to us. By uploading a photograph, you confirm that you have the necessary permission or authority to provide it for the purposes of creating the product.
If you would like us to delete a photograph or player information that you have previously provided, you can contact us using the details below.
6. Our lawful basis for processing personal information
Under UK data protection law, we need a lawful basis for processing personal information.
Depending on the circumstances, we rely on the following lawful bases:
Contract
We process information where it is necessary to provide the products and services you have ordered, including using names, photographs and other product information to create your customised SquadStars products.
Legal obligations
We may process and retain information where this is necessary to comply with legal, accounting, tax or other regulatory requirements.
Legitimate interests
We may process information where it is necessary for our legitimate business interests, provided that those interests do not override your rights and freedoms.
This may include maintaining appropriate business records, preventing fraud, dealing with customer enquiries and retaining information needed to support legitimate customer re-orders.
Consent
Where we specifically ask for your consent to use personal information for a particular purpose, we will rely on your consent for that processing.
Where processing is based on consent, you may withdraw that consent at any time.
7. Who we share your information with
We do not sell your personal information.
We may share information with third parties where this is necessary to provide our services or comply with our legal obligations.
This may include:
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Stripe, which processes payments made through our website;
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service providers involved in operating our website or producing and fulfilling orders, where necessary; and
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professional advisers, regulators, law enforcement agencies or other authorities where we are legally required or permitted to provide information.
Where we use third-party service providers to process personal information on our behalf, we take appropriate steps to ensure that information is handled securely and in accordance with applicable data protection law.
8. International transfers
Some service providers we use may process information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place as required by UK data protection law.
Payment processing by Stripe may involve the processing of information outside the UK. Stripe's own privacy information explains how it handles international data transfers.
9. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Order and transaction information may need to be retained for legal, accounting and tax purposes.
Uploaded player photographs and associated information may be retained after an order has been completed so that we can support customers who wish to reorder a product.
If you ask us to delete uploaded photographs or player information, we will consider the request and delete the information where there is no overriding legal or legitimate reason for us to retain it.
10. Security
We take reasonable technical and organisational measures to protect personal information against:
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unauthorised access;
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accidental loss;
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destruction;
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misuse; and
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unauthorised disclosure.
Access to personal information is limited to people and service providers who need it for legitimate business purposes.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Your data protection rights
Under UK data protection law, you may have the right to:
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ask us for a copy of the personal information we hold about you;
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ask us to correct inaccurate or incomplete information;
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ask us to delete personal information in certain circumstances;
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ask us to restrict how we use your personal information in certain circumstances;
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object to certain types of processing;
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ask for your personal information to be provided to you in a portable format in certain circumstances; and
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withdraw consent where we rely on consent as our lawful basis for processing.
These rights are subject to certain legal conditions and exemptions.
If your request relates to personal information about a child, we may need to establish that you have the appropriate authority to make the request on the child's behalf.
12. How to exercise your rights
If you would like to exercise any of your data protection rights, or have a question about how we use personal information, please contact us:
Email: captain@squadstars.co.uk
Post:
Squad Stars Ltd
5 Red Poll Terrace
Norwich
United Kingdom
NR2 1HR
We will normally respond to valid data protection requests within one month, although this may be extended where permitted by law if a request is particularly complex.
We may need to ask for additional information to verify your identity before providing personal information or making changes.
13. Cookies
SquadStars may use cookies and similar technologies that are necessary for the operation and security of the website.
If we introduce analytics, advertising or other non-essential cookies in the future, we will update this Privacy Policy and, where required, provide appropriate information and obtain consent.
14. Links to other websites
Our website may contain links to other websites.
We are not responsible for the privacy practices, content or security of websites operated by third parties. We recommend that you review the privacy policy of any external website you visit.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we process personal information.
The latest version will always be made available on the SquadStars website, with the date of the latest update shown at the top of the policy.
16. Complaints
If you have a concern about how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: https://ico.org.uk/
The ICO provides information about data protection rights and how to make a complaint.